How This Insurtech Startup Makes Noise in the US Market Without Paying for It: PR, Branding & Storytelling | Lauren Gumport (in English)

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Lauren Gumport grew up in San Diego, worked in New York at one of the world's leading PR firms, and then went on Birthright. Six months later, she made Aliyah. She gave herself one year to make it work, and she's now been in Tel Aviv for 11 years. After Playbuzz and Guesty, she joined Faye as employee number 15, before the company even had a name. Today she is VP Communications & Brand Strategy at the travel insurance company competing with long-established giants in the US market, and in a single month she can rack up dozens of press mentions. In the episode we talked about how a new brand bu