Ep. 18- Product-Led Brand Marketing w/ Nadia Hitman

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This season, I kicked off a new tradition-each episode starts with 3 quick questions, one of them being: what’s your definition of marketing? Nadia Hitman, the brilliant VP Brand Marketing at Simply and a global consumer marketing expert, gave an answer that set the tone for an exceptional episode:For her, marketing is “the machinery behind the data and creative work, born from consumers’ insights. Good marketing doesn’t feel like marketing-it’s seamless, effortless & authentic, because it comes from the audience, not the other way around.” We talk about what it actually means to lead a br